This Week In The Podverse: March 18, 2022

This Week In The Podverse: March 18, 2022

Here’s a rundown of the top stories, opinions, tips, recommendations in the podcast universe this past week…

• Nigerian Podcaster, Osage Alonge recently launched the 1st episode, of the 2nd season of his podcast @amusicintime and says he’s received excellent feedback. He went on to share short notes and links to all 16 previously released episodes.
• Recently, Osage Alonge announced the addition of award-winning Journalist Aisha Salaudeen to the Visual Audio Times Podcast Network, home of A Music In Time Podcast. She is the Head Of Production.
• Journalist and Nigerian Pop Culture Cognoscente, Joey Akan launches the Afrobeats Intelligence Podcast with 13 episodes in its debut season. Episode 1 with guest, Nigerian singer-songwriter Asa is out now on major podcast platforms.
• iHeartRadio just launched PodGuides, a new interactive product that allows users to explore the world through hand-curated podcast episodes specifically tailored to travel. I decided to try it out, pinpointing Lagos, Nigeria as a location on the map and it pulled up a cool list of podcasts that explore the many sights, sounds and tastes of the thriving artistic and commercial centre. Check it out.
• To make its roster more diverse and inclusive, Rooster Teeth has started a new initiative to identify and develop aspiring and emerging digital content creators. People can submit their ideas in the coming months, and the inaugural program will launch around September.
• A new UK research from The Guardian reports that more listeners pay attention to podcast advertising than ads on TV or radio. When used in combination with other advertising media, Podcast advertising seems to have a ‘multiplier effect’.
• Popular Podcast, The Read, says it’s growing at its own damn time. And here’s why.
• The Hollywood Reporter says BuzzFeed Studios and the podcast company Acast have struck a multi-year deal that will see the two companies collaborating on a slate of six shows.
• Apple’s new update iOS 15.4 allows podcast listeners to browse by season on show pages. You can also filter episodes — played, unplayed, downloaded, or saved — from show pages too.

• Thanks to a grant, Joey Akan recently launched his 6th podcast. Hopefully, this won’t be stunted by production wahala as the previous 5 had very short life spans. He explains why it’s important for him to be responsible for his own Podcast production, this time.
• Self-professed Podcast Junkie, Ekpeyong Ekpeyong writes extensively on 7 podcasts by Nigerian women you should check out.
• Matt Deegan says, “the only thing that’s made a dent in radio — in audience scale or content style — are podcasts.” In an elaborate and enlightening piece on how Big Tech Always Fails at Doing Radio, Matt explains why Amp is the latest attempt that misunderstands listeners.
• Amplifi Media’s Founder/CEO, Steve Goldstein takes an interesting look at the worlds of apps, who’s still standing, and which ones are now defunct.
• How did Joe Rogan become a Podcasting Giant? This article delves into his ability to attract particularly powerful young male listeners, in today’s fractured media environment.
• Does Twitter have what it takes to compete with podcast industry giants like Apple and Spotify? This article in a Protocol Entertainment newsletter thinks podcasts are actually a perfect match for Twitter, even if we’re still in the rumour phase.
• Arielle Nissenblatt is interested in setting up host swaps with podcasters who podcast about podcasts. Are you interested? See her Tweet.
• Are we doing too much as creatives? Jeremy Enns seems to think so and addresses it in his newsletter.
• Since 2018, Culture Class Podcast has interacted with people from over 50 countries. Whether it’s talking about the Citizenship Amendment Act in India, Corruption in Healthcare, Chicago’s Black Santa, Sperm Donations in Australia, Living in Saudi Arabia, Music in the Metaverse, being a Gay Bishop or surviving a Kenyan Refugee Camp, they’ve interviewed many interesting people and covered so many interesting topics. To keep this going, they’ll need your help. So, if you know someone with an interesting background/story, please refer them as a guest and they’ll be sure to get them on the podcast.
• This Spotify partnership with FC Barcelona, shey e mek sense so? Sake of say dem current share price dey very low according to Jem Aswad.

• Check out this curated list of free tools for podcasters and Youtubers by MusicRadar.
• Have You tried out this Ultimate Podcast Quiz from HowStuffWorks? You could learn a thing or 2 while scoring great grades.
• There’s a new Podcast Font in town. It’s for websites, containing consistent icons and logos for popular podcast platforms, apps and functionality. It makes graphical buttons and links just as easy as one line of code. It’s open and free.

• How do you get people excited about your podcast, pre-launch? Check out Rachel Corbett’s tips on building momentum for a show that doesn’t exist yet.
• Watch this video by The Podcast Planner to learn how your podcast can grow in popularity. This video will teach you how using a simple structure not only grabs the attention of listeners but also increases engagement and trust with your audience.
• Watch: How To Record Professional Sounding Podcasts in Audacity.
• In this short video, the Buzzsprout team shows us how to use social media to introduce audiences to our podcast and encourage them to subscribe, download, and listen.
• Buzzsprout’s Head of Marketing, Alban Brooke has some useful advice for podcast guests, including listening to the podcast to figure out if you’re a good fit as a guest.
• From creating a systemic workflow to batch recording and editing, podcasters share how they balance full-time jobs with their podcasts.
• If your guests aren’t sharing your podcast episodes, it might be because you haven’t made it easy for them. To change that, here’s a very useful tip from Bec Guild who says, “Have your email ready with the image, caption, link to access, and send them the assets link. Give direction for how best to promote it. Sometimes the answer is they don’t know what’s possible, they may not have time, so you need to make it as easy and accessible as possible for them to share.” Meanwhile, Mark Asquith takes it further in his newsletter.
• If your podcast CTA isn’t eliciting favoured responses, Arielle Nissenblatt says to switch it up.
• Rami Malek is an outstanding actor. You’ve probably seen him in Bohemian Rhapsody and No Time To Die. But did you know he’s very present in podcasts as a guest and actor too? See his appearances.

• The second live session of the “Terms and Conditions by Pulse” podcast was held at Africa NXT 2022. This episode included gist on the Big Headies announcement, contenders for the Next Rated Award, Soldiers On Tik Tok, Afrobeats Hall Of Fame, and lots more. Follow The Podcast series here.

• The Pod People Creative Flow Workshop, April 7, 2022, on Zoom, is built for creators who are interested in tangible techniques and exercises to get back into the creative flow.
• Voting is now open for The Podcast Academy’s Board of Governors. Voting is by members only, and 40% must represent independent podcasting employees. Look for a mail called “Board of Governors Vote!” in your inbox.
• The Podcast Movement: Evolutions is slated for March 23, 2022, in Los Angeles, California, USA.
• The Podcast Show 2022 comes up, on May 25, 2022, in London, England, UK
• Backyard Bants Live Show is scheduled for April 17, 2022, in Toronto, Canada.
• Blk Pod Festival: The Atlanta Experience, May 28-May 29 2022, Atlanta, Ga, USA

Check out this week’s new episodes from the Nigerian Podcast Community…

• A Music In Time | The Breakdown: “Morning Time” by Tony Tetuila
• Afrobeats Intelligence | #1 Asa
• Cha Cha Music Review Podcast | Cha Cha EP Compilation Series Vol 7
• Moments of Vibes | Why are those born in the 1990s looking younger than those born in the 2000s
• “GROWN” | Heartbreak: Friendship Breakups?
• Precious moments | Gossips.
• Relatable with Adaora | NOT! Gender Equality
• The Entrepreneurial You | The Quick-Start Guide to Launching Your Fashion Brand
• The Young God | Gorgeous Gorgeous Goddesses: Breaking the Ice (Side A) | Gorgeous Gorgeous Goddesses: Full Circle (Side B)
• UPGNRS Podcast | “The team dey do wetin dem suppose do, at the right time!” — JiggyDoesItBetter | “5 wins in a row dis unexpected form shock me!” — Your Favourite Local Man
• The Seun Osigbesan Podcast | How To Start A Business With Zero Capital (Part 1) | Blessed Beyond A Curse

SELF PLUG

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Reactions So Far…

Excellent podcast-centric journalism! Thanks for sharing, Tony! — Marlene Sharp, Proprietor, Pink Poodle Productions

So many great resources and ideas, thanks much, Tony! — Heidi Bennett, Creator | Host | Talent Booker | Producer, The Vibrant Visionaries Podcast & YouTube Network